LO3- Task 4: Evidence of being able to carry out a specific production role for a chosen media production

My Contribution To 'Make Room' Muisc Video production

The role I played during the post production stage: 

When I was editing for the Runcee 'Make Room' music video I arranged and enhanced the footage we filmed. I used multiple editing features that I was new too and familiar with in order to develop the music video.

Contribution to the music video:

When editing the music video I made sure the scenes were on beat with the music in order to keep the tempo fast paced, I did this by making sure that the jump cuts were on beat with the music and when the stutter sound effect occured I made sure there was a visual stutter within the scenes. I also changed the clips by scaling them in order for them to fit into the frame of the software I was using. I also manipulated the colourway at different times to give the scene a dystorted effect. I also did a lot of the placement of each clip within the video, I pieced it together so that the various lip syncing scenes matched the music, this was done by importing each of the video files in Premiere and place them in the correct order according to the music.

 Evidence of editing

Here is my evidence of editing for the music video

Treatment:

The Brief

We've produced a music video that promotes Runcee. The purpose of a treatment is to show the client awareness that we know what we have been assigned in order to create a music video that is designed for our target audience. In addition to this we are using the treatment in order to indicate that our  music video idea has structure in order to gain more funding from the client.

Target Audience

We will be producing a music video in the style of an independent warp style music video.

The target audience for this music video we're going to produce will be aimed at people from the ages of 18  within the ABC1 category on the demographic and scale. The reason we chose this target audience is because some of the lyrical content within this song is considered explicit, therefore inappropriate for younger viewers, however younger viewers are likely to watch it too.

Segment synopsis and how it relates to the brief 

This music video will be a performance video, this is due to the fact that we believe it would be easier to present the music video in this style. This is because I believe a performance video can truly capture the environment and the background of the artist, therefore relating to the genre of music being preformed.

Contingencies

In case something was to go wrong I have considered a few other artists that would gladly offer me their music to use for the music video, but first I would need to gain their written permission before I could use their audio.

If my actors are unable to attend a shoot, or have decided that they don't want to be in the video anymore I must first ensure that I have got them to sign a release form. The release form makes it less stressful for the production team by not having them find a new audio, just a new actor.

I must also ensure that I have a few back up actors, this will help if any of the actors decide to opt out of the music video.

 In case a location is deemed as not suitable based on environmental factors. I think it is smart if we consider different locations if our desired location is not suitable. This is because it doesn't limit us in terms of when it comes to filming.

Key Milestones

• All the planning will be done by the 5th of February
• Filming will start the 8th of February
• Editing will be the 18th of March
• Launch date will be the 22nd of March 

Equipment

The equipment we will be needing to make our music video a success will be:

• 1X Canon 650D
• Tripod
• Costumes the model is wearing, this will relate to the genre of the music because grime is seen as street type music so street clothes would seem suitable for this music video.

Locations

Millhouses Park

Matilda Street

Models/actor

Shayi Aluwoade will be peforming in the place of Runcee, due to the fact that Charles is currently unavailable for the shoot at this current moment in time. Shayi will be pretending to be Runcee for this video.

Health And Safety Consideration

-Weather conditions 

Slippery surfaces and paths could be hazardous when preforming and could result to

the artist falling over whilst preforming.

-Camera damages

we must wear the correct footware when using the cameras in order to reduce the risk of falling with it. We must also wear the camera strap in order to firmly secure the camera.

For each location we much produce: 

A location recce form. This is a form informing us on if the chosen location is suitable for the shoot.

We need photographic evidence of what the location looks like.

And we also need to produce a Risk Assessment.

Legal, Ethical, Scheduling and Certification 

We need to gain permission from Runcee in order to use his audio for the music video. If we do not seek permission from the artist be are breaking the copyright law and we could end up getting prosecuted for it.

Distribution

Our group will be releasing this music video on YouTube, this is due to the fact that it is considered a very popular site in terms of videos and music, and it is also free to use. Another reason why we decided to upload this video on YouTube is due to the fact that wqe have quite a young target audience, which means quite a lot of them use technology such as YouTube on the regular so it would be convenient for them if we used YouTube in order to distribute our final video. Another site that we've thought about distributing our music video on is Twitter, yet again based on the fact that younger people that are within our target audience will be using applications like Twitter so it would be convenient for them to watch the videos that are uploaded on Twitter. The final means of distributing the music video would be uploading the video on facebook, there are millions of users that use Facebook daily, so by uploading the video on a group page on facebook we're able to attract Runcees followers and keep them informed on other videos coming up.


The treatment sorted out all the problems that could occur before filming, like legal and ethical. And it kept us on track also when it came to our requirments needed for the shoot.

Gantt Chart

The gantt chart was a time check reminder for our group, this informed us how long each task should take us during the production of this music video.

Production Schedule

Here are two of the production schedules I had made. These production schedules helped us know what each memeber of the group would be doing day to day with editing of the music video.

Storyboards:

These are some of the storyboards that we developed. During the editing stage these were vital because they contained information on the various effects that we would use during the editing stage of production. However not all of our edits copntained the same ideas as what the storyboard reccomended, due to having seen better effects during actual editing and taking a better liking to these effects.

Edit Decision List

This is the edit decision list, we made this before we actually began constructing footage for the actual music video in order for everything to be easy for us during the final steps of the production process. This contains information that is vital to each shot and gives a detailed description on the transitions we would need to take within scenes too.

Footage Log

The footage log was a vital piece that helped us analyse our footage so we knew exactly what clips we would be using for the final music video. This gave us the shot information that helped us in deciding what footage we wanted and which we needed in the final piece.

Development Of My Skills:

I believe that my skills have increased dramatically ever since doing this project. This project has given me the skills to confidently use editing software, and working with a prodution team to meet a deadline set by a client. This gives you a sense of professionalism when working because you're trying to make a product to the best of your ability for a client. Being able to actually create something to my design, I can honestly say there is no better feeling than that. It brings you a great sense of control over your own work. 

Additional Roles

Within the music video I was the sound technician also. Me and Shayi took it upon ourselves to equilize and manipulate the audio, in order to make the audio clear and match the clips being shown during the video. I removed all unnecessary sounds within the audio in order for the to know be any disruption within the sound and video footage. It was essentil for me to do this because we had quite a lot of activities going on in the background of the music video that we needed to dispose of.

LO2: Task 3 Understanding the skills to carry out the role of an editor

In order to become an editor you have to have an understanding on how to take raw footage and develop it into a piece of suitable or porfessional footage that would look good for the client and broadcasting. In order to start making these changes to your footage in order for it to look more porfessional you will need to start with the software. An editor must know his editing software that he will be using in order to make the film to the best of his abilities. In order to start editing you will need to import the raw footage that you have obtained into the editing software that you will be using. Then you will need to clip the footage in order for it to run together more smoothly, tools such as the razor could be used for cropping the clips. When doing our music video the speed and duration of scenes was vital, this was due to the fact that we have a music video that needed to match the pace of the music which was quite fast, this was done by manipulating the speed and duration tool. In order to create the backgroups that we had during some scenes we played the two pieces of film footage over each other and then we changed the transparancy of one of the plays, in order to make it noticable we used two different background layers. We also used the colour correction tool in order to make our backgrouds have cool visual looks that would gain the viewers attention.

Written Communication:

In terms of the written communication, our communication was directly between my gorup and the artist who was our client. We asked him what he would like within the music video and we catered it around his demands for the video. For example I asked Runcee what he wanted our of the music video and he told me he wanted a street prospective of sheffield, so we recreated this by choosing areas that connote the genre of music. I used written communication in the form of Facebook messanger, email and texting in order to keep constant contct with the client.

Verbal Communication

During the earlier stages of editing verbal communcation was hard for my group due to the fact that during that period of time my phone had been stolen and my other editing partner had changed his phone number. But a few weeks after during production communication was sorted and we had obtained full verbal and cellular communication. due to having good verbal commuincation we were able to discuss with our group what we could do in order to imporve our footage that we've edited. During my athletics career I was seen as the role model in the group that advised other how to master certain forms of running on the track, this required extremely good communication skills due to the fact that it could make a huge difference in preformance, from this I understood that I could use my words in a way that motivates people to work to the best of their abilities.

Practical Production

The practicle production stage of production was the most important stage, this was due to the fact that we were using all the skills we had learnt and developed for editing. It is essential to aquire all the clips you have first and to sort them all into order so that they're easy to access when it comes to manipulating them. Whilst doing my editing I always made sure to make drafts.I did this in order to save progress just in case my last saved spot was deleted by the computer and I always made sure to save these drafts on a SD card for extra security. The footage I had developed was perfect in terms of accessing on editing software. I have a great understanding on how to use software such as Adobe Premiere Pro CC, due to me being familiar with this programme I know exactly which tools I would need to use for the editing process of production.





 Creativity

When i preview through the clips I am about to edit I get an overall sense of what I would want the scene to look like stright away. But I don't just think about what I'd like it to look like, I try to think beyond that and plan ahead in terms of trying to make it look better than how I imagined it to be. This is my biggest pro when it comes to creating, because it shows that I am always planning ahead.

Gaps In My Skills And Areas For Imporvment: 

I have learnt quite a lot of great editing skills during this project that I can confiendtly use for myself, but whilst I have strengths there are also weaknesses. I believe that my biggest weakness that I need to improve on a lot is my time managment. It was hard for me managing time due to the fact that I was coming back and forth from hoispital during the editing stages so when we were actually editing it took quite a long time because the whole group wasn't together all the time. I believe if it wasnt for this mishaps we could've completed our project a lot faster than we did. Also another weakness I had was that I would take quite a lot of time in order to try and perfect the inperfection within the footage we had which also dragged the project to be longer than it was intended to be. I believe that as I continue to edit I will become more familiar with the tools which would mean if I was to edit footage again I would be able to edit it a lot faster than I could before.

Action Plan 

I believe that I would like more opprtunities to do more filming to gain more experience. I would like to shoot music videos during my spare time for my friends to upload the videos on LinkUp TV, which would give me experience with the software again. If I was to do this I believe that I would be able to improve my editing skills which could better benefit me in the future if I was to pursue a career in media.

LO1: Job roles within a media production team

I am going to be comparing between the two job roles of the editor and the camera operator.







Editor

The main objective of the editor is to properly assemble the finished film products raw footage in order to make it look presentable for viewing.

In terms of the equiptment used for editing during the production of a film, the editors would primarily use software such as: Windows Live Movie Maker, Adobe Premiere Pro CS6/CC and Avid Pro Tools or After Effects for their editing. In order to gain high quality presentable footage you would need to be really skilled in using the software. Another thing that you would need to be able to do in order to perfectly edit raw footage is to have a good eye for fine details, this is important due to the fact that if you're able to vision these scenes how youd like them you are able to build the final product to your design.

I feel as if the editor role within a media production team would best suit me due to the fact that I have had experience before with editing during one of my music video project for college. I am currently partaking in a new documentary project with my group based around Cal Sugden from the YouTube channel Sheff Shooters. The software that me and my group have chosen to use for this project in terms of editing is Adobe Premiere Pro CC, this is due to the fact that we are familiar with this programme.   

Camera operator

A camera operator is a talented indivdual that has a creative eye and the ability to see a project through in order to film the best suitable footage, and is in charge of helping the editor edit the final product for the film.

The responsability of the camera operator during the production stage of the media is vital, the camera operator is the one who works with the director and has to make sure that everything is in check when it comes to the camera equiptment and is control of the maintenance of the camera which plays a huge part in terms of filming for the any type of media production. When it came to the documentary that me and my group created for college, me and Sam Chubb were appointed as the camera opperators due to our in depth knowledge in camera angles and camera movements along with our knowledge on points of interest, depth of field and exposure.

I feel as if I would be suited for this job role due to the fact that I have quite a lot of experience working as a camera operator, and I have a good eye when it comes to filming scenes and taking pictures. I believe that my knowledge in photographic elements and filming techniques could compliment each other well if I was to persue this job role.

A camera operator would require a various amount of equiptment that benefit his area in work by supporting him with his camera filming. This can range from a tripod to a stabilizer in order to get the best film footage possible.

Comparison of job roles

Both of these two job roles that I have selected within a film production company or TV show. These two job roles are possible the most important job roles within the production team for TV , and help produce a high quality piece of footage for the audience to view. If these job roles were not forfilled within the production process of the product, you would notice a large drop in quality and it would affect the film negatively. In order to operate one of these job roles you would need an understanding how to use a certain type of editing software which can either make or break the film in terms of how smooth it looks when the audience view it.

LO1: Task 1 roles within film production

Creative Skills (2017) Creative job roles: [Online] Avaliable:

http://creativeskillset.org/creative_industries/film/job_roles 2017

Here is a spider diagram of roles within a film industry that I have found online. This spider diagram lists and tells you which job each job role does within the industry in detail in order to inform the reader just what these roles do within the film industry.

Director

Directors are the driving creative force in a film production that make sure everyone is doing what they've been assigned to do within the production teams. It is the job of the director to make sure everyone if fully functioning within the production team by informing them on what their task is.

Actor

Actors interperate the script into a physical interpritation of the character they're portrayed as, connecting with the character on an emotional level to help the audience engage.

Creative Director

The Creative Director is the person in charge of the casting of the actors for the various roles within the film. This is an essential role when it comes to any film production team, due to the fact that most films require casting in order to include various characters with diverse characteristics.

Camera Operator

The Camera Operator is the person which prepares and operates the camera and makes sure all the camera equiptment is ready for filming.

Financial Controller

This job role is in charge of all the finance when it comes to the  controlling and spending of the money within a film production.

Editor

Film Editors are in charge ofediting the film footage that they've recieved from the camera operator, this is needed in order to create a good piece of film footage with transitions and effects in order for the film footge to look professional.